Olivier Zephir is a Business Advisor at the Technoport Incubator in Luxembourg. He supports young startups in new product development and market validation activities to trigger early business traction. With a double background in UXD (User Experience Design) and a Ph.D. in Industrial Systems Engineering, Olivier has contributed to several industrial R&D projects within the service industry. At the Technoport Incubator Olivier also manages the Digital Experience Studio (DX-Studio). It is a digital workshop facility that supports entrepreneurs in developing innovative digital technologies. This support facility is a practical answer to the growing need of digital entrepreneurs to design and test new consumer technologies on the latest media hardware and software. One focus area of the DX-Studio is the digital creative industry where Olivier supports and promotes innovative startups revamping the digital content (Music, Video, Games) creation, production and distribution value chains. On a day to day basis, Olivier assists the startups in building proof of concepts with communities of early technology adopters and other interested business parties.