Victor Conradsson is the Sales-Support & Innovations Lead at Believe Digital. After developing an expertise and love for metadata at Consolidated Independent for the likes of Beggars & PIAS, Victor took part in the launch of the Believe Digital London in 2010 – and notably in the signing and managing of some of Believe UK’s longest-running and well-established accounts such as Gilles Peterson’s Brownswood Recordings, Björk’s own label One Little Indian, established distributor SRD, or the almighty Hospital Records.

Following the growth of Believe UK to a 30-staff team, he’s since taken a global role to try to replicate established markets’ success-stories across the globe. He manages the training of new staff and label-partners, notably in frontier territories where a new digital market is burgeoning, and supports the constant skills development of Believe’s and Tunecore’s 400 staff worldwide.

He also represents Believe Digital in events where their savoir-faire is called upon, hoping to provide new insights to partners or to the wider music-industry community.