Sarah Stam is an Amsterdam based music enthusiast who focuses on artist and project management for record labels and music brands under the umbrella of her own company set the tone. Focusing on emerging talent within the electronic and indie music industry she manages 3 artists while also establishing brand activations and marketing consultancy for music brands like NoCopyrightSounds, Frequency and 1001Tracklists. Operating on the forefront of the music scene, set the tone. is actively developing young talent and music brands with a specialty in creative marketing campaigns and international relations. Furthermore, Sarah is closely involved with the global movement of, stimulating a positive movement to encourage equality & diversity within the music industry, spearheading the Dutch department