Sammy​ ​Andrews​ ​has​ ​a​ ​long​ ​history​ ​at​ ​the​ ​forefront​ ​of​ ​the​ ​new​ ​music​ ​landscape​ ​and​ ​is​ ​considered​ ​as​ ​one​ ​of​ ​the​ ​music industry’s​ ​leading​ ​digital​ ​advisors​ ​and​ ​futurologists. Andrews​ ​gained​ ​a​ ​360​ ​degree​ ​view​ ​of​ ​the​ ​music​ ​industry​ ​through​ ​her​ ​background​ ​as​ ​a​ ​concert​ ​promoter,​ ​artist​ ​manager​ ​and independent​ ​record​ ​label​ ​founder.​ She​ ​went​ ​on​ ​to​ ​head​ ​up​ ​digital​ ​departments​ ​at​ ​XIX​ ​and​ ​Cooking​ ​Vinyl​ ​Records​ ​before joining​ ​the​ ​board​ ​at​ ​Entertainment​ ​Intelligence​ ​but​ ​she​ ​is​ ​now​ ​CEO​ ​of​ ​Deviate​ ​Digital.

Deviate​ ​Digital​ ​provide​ ​an​ ​extensive​ ​array​ ​of​ ​services​ ​from​ ​high​ ​level​ ​digital​ ​strategies​ ​for​ ​blue​ ​chip​ ​companies,​ ​to​ ​artist​ ​and product​ ​campaigns,​ ​creative​ ​digital​ ​marketing,​ ​training,​ ​streaming​ ​strategies,​ ​media​ ​buying​ ​and​ ​data​ ​insights/analysis​ ​as​ ​well as​ ​an​ ​entire​ ​arm​ ​of​ ​the​ ​company​ ​dedicated​ ​purely​ ​to​ ​creative​ ​asset​ ​design​ ​and​ ​development. The​ ​diversity​ ​of​ ​Deviate’s​ ​client​ ​base​ ​reflects​ ​this​ ​with​ ​household​ ​name​ ​artists,​ ​brands,​ ​​promoters,​ ​ticketing​ ​companies, startups,​ ​labels,​ ​managers,​ ​distributors,​ ​trade​ ​organisations​ ​and​ ​publishers​ ​amongst​ ​them.