For over twenty years, Ronny Krieger has been in the international music business, involved in a wide array of disciplines. Originally a corporate banker, Ronny followed his passion for music – initially as an artist and DJ, later taking on the role of PR agent. Mr. Krieger has worked on the management side of the business as well; Modeselektor, Moderat, Monkeytown Records, Kanzleramt, and 50 Weapons – and has worked in distribution; with EFA Medien. Additionally, Mr. Krieger was VP/CPO of the online music store, Beatport. As an advisor, Ronny has worked with companies such as FatDrop, DJBroadcast and Shutterstock and Digitally Imported. Mr. Krieger is leading the content department at Native Instruments as Director of Content, responsible for the Stems and Traktor Remix Set formats. He has been teaching Digital Media & International Music Business at e.b.a.m. academy and Popakademie Baden-Württemberg, and is a member of the VUT board – the German association for independent labels. A resident of Berlin, Ronny Krieger is married, father of two children, committed to daily excercise and Crossfit, and multi-time finisher of such fun events as the endurance/obstacle race: Tough Mudder.