Marcus Rüssel has been working on his career as a concert and festival promoter and a consultant and manager for musicians since 2001. Thus, he is connected with a wide range of bands and DJs, international agencies and promoters. In 2009, Marcus started researching different ways of funding and financing, primarily in the creative industry. With that knowledge and his experience, he founded gigmit in 2012 and has since been leading the company as CEO. The online music booking platform, gigmit, serves to connect promoters and musicians for an easier booking process.