Ludo Pimenta began his career in the music business in France as a musician and singer. While touring in France, Belgium, and Switzerland between 2005 and 2010, Ludo learned how important and rich an experience it is for an artist to be truly in touch with his or her “followers”. During his tour and in subsequent years, he employed the Direct-To-Fan business model to maximum effect, managing a community of followers through multiple platforms. Ludo now lives in London and consults for a diverse group of artists including Sophie Delila (Mercury, France), Hal Flavin (Watt Blizzard), F.R. David (Moonlight-Mainlight), the London-based record label “Marathon Artists” and the label’s artist, Jagwar Ma.