Jessie Scoullar is founding director of Wicksteed Works, a London-based agency empowering artists to maximise their potential through connection, communication and coordination of kick-ass direct-to-fan marketing and retail campaigns. She also consults in music licensing, as well as running event strategy for JAAK. Wicksteed Works clients past and present include Laura Marling, Bic Runga, Mumford & Sons, Paul Kalkbrenner, Elvis Costello, Noel Gallagher’s High Flying Birds, Eurovision, Neil Finn, Little Boots and Paul McCartney.
In 2014 Jessie published the first comprehensive comparison of direct-to-fan music marketing and retail services, Direct-to-Fan: Which Platform, with expanded and updated editions launched in 2016 and 2018. She cut her teeth on the world of direct-to-fan in the fast-paced environment of Topspin Media’s Creative Services team. Before leaving her native New Zealand in 2007, she worked with CRS Management in Auckland and practised as a commercial solicitor in Wellington.