After working at the Ancienne Belgique in Brussels as an in-house promoter for 12 years, Herman Hulsens became a booking agent at the Peter Verstraelen Agency in 2012. His roster consists of local and international talent such as Compact Disk Dummies, Ewert & The Two Dragons, Hauschka, Jacco Gardner, Julia Holter, Morgan Heritage, Rosanne Cash, Son Lux, The Tallest Man On Earth, Het Zesde Metaal, a.o.