Giovanni Trono began his career in the music business as a musician. Willing to support the Luxembourg music scene, he founded the indie label Ownrecords in 2000 with a bunch of friends. He also joined the Schalltot Collective, which organizes concerts in Luxembourg, among which the Out of the Crowd Festival at the Kulturfabrik. After leaving the country for several years to pursue his musical career, he came back to Luxembourg. He now works for music:LX – Luxembourg Export Office as a project manager.