After his education as a photographer, Eric Didden accidentally got lost in the music industry, working as a tour manager for a while. Later he worked labels (Boudisque/ Rough Trade) and ended up in a management company. He first worked with Musickness (dEUS, Evil SUperstars, DAAU), then founded Gentlemanagement with Inge De Bruyn & Christoffel Cocquyt, where he takes care of Millionaire, DAAU, Triggerfinger & Dez Mona.