Craig is a Senior Sync Creative at award-winning sync agency, A&G Sync whom represent independent composers, artists and labels such as Dirty Hit [The 1975, Wolf Alice], Sentient Music [Frank Sinatra, Louis Armstrong] and Bitbird [San Holo]. 2019 has seen Craig place music within major tv shows such as 13 Reasons Why, Killing Eve and Greys Anatomy, as well as Global campaigns for brands such as Google, Sony , American Express etc. This year has seen the A&G Sync team and Craig win a Music + Sound Award for Best Sync In Broadcast Advertising with the use of Bollywood Label, Saregama’s ‘Pag Ghungro Baandh Ouverture’ in EnBW’s 2018 campaign. 

Some of Craig’s responsibility’s include day-to-day client briefs, liaising and growth, signing new catalogues and artists for representation, curating material tailored towards Sync usages with existing composers and daily communication with A&G’s roster.