Andreas Schoenrock (*1978) is a sought-after German audio branding expert. With an academic career in musicology, communication studies and acoustics engineering, Andreas cherishes an in-depth and singular appreciation of the interplay between music, brands and end consumers. Over the past 20 years, Andreas has been active as a DJ, music producer and sound designer. Since founding his own Berlin-based audio mastering studio in 2006, Andreas has taken the role of a leading professional in operating with agencies and corporations to get the best out of their acoustical communication. Andreas completed his PhD at Humboldt Universität on the influence of brands on popular music culture.