Alan McGowan has forty years of experience in the advertising, music and entertainment industries. He has worked in record retail, as concert promoter, artist manager, and booking agent. At present he is News Editor for Vip News, an on-line data and news service for the live music industry,, and is Associate Editor of IQ Magazine – the quarterly journal of the International Live Music Conference. He also administrates music-publishing company Wintrup Songs Ltd., is a consultant to international trade events including the ILMC in London, Noorderslag Seminar/Eurosonic Festival in Holland, and MaMa Paris and has presented showcases and moderated panels at Midem, SXSW or the Great Escape in Brighton, to name but a few.