The Artist’s brand – merchandising aka additonal revenues
From T-shirts and CDs to branded teacups and G strings, how can I use merchandising to generate additional revenues? What are the creative strategies and technical possiblities to sell them?
Host: Thomas Roscheck (Rockhal)
With: Patrick Bartz (Den Atelier), Joe Koener (Eternal Tango), Matthias Krebs (Popakademie Baden-Württemberg), Dietrich Pflüger (Scholz & Friends)