BUILDING VALUE FOR ARTISTS AND MANAGERS – LEVERAGING MIDEM AT BEST
Friday, Nov 15, 2019
Location: Main Conference Room
In a globalised streaming era, the world is now the real playground for artists, as they have an immediate channel to their fans and to control of the business. Digital technology and media is also empowering individual content creators and their management team to handle directly the production, marketing, distribution and commercialisation of their creative works. A new generation of creators known as “artist-entrepreneurs” is thus emerging and the artists being at the centre of the ecosystem now compel the music industry to adapt and reorganise itself to find new schemes.
With this in mind, Midem, the world’s leading music event for the global music community, will present how to get unique access to companies and services enabling artists’ long-lasting careers across 90+ countries. The team will also unveil how to benefit from dedicated content and workshops, which provide a full understanding on how to navigate and make the most out this new exciting environment.