Networks and relationships have never been more important than in today’s globalised and digital music business. The reasons: they create trust, give orientation in the market overload, foster creativity and innovation, and strengthen the well-being of the people involved. The latter is crucial for the identity-oriented approach, which has strong overlaps with the development of brands.
This session reveals the phenomenon of networks and relationships, explores the networking mindset and offers practical tips which methods and tools can be used to build and maintain business relationships more effectively.