From the record industry to the multi content business – the consequences of the digital revolution
During his conference, Dietrich Pflüger will speak about the different changes in the music industry in the last century and what we can learn from them. He will point out the relevant trends and sketch out future structures of music marketing. Moreover, he will talk about smashing business models and why multi-channeling is a big chance.
Lecture by: Dietrich Pflüger (Scholz & Friends)