On top of writing and performing great songs, many tasks like promotion, finding business partners and negotiating deals are part of an artist’s everyday life. As his career evolves and time gets more and more limited, the artist needs to find a sparring partner he trusts and wants to work with. That’s where the right manager comes into the picture. But what’s the role and profile of the manager in 2019, what are her or his tasks and what should artists expect from the collaboration. How important is the entrepreneurial approach and the “out of the box” thinking for today’s artist managers ?